Is Social Media Still Worth the Time?Target Internet podcast
We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands....
View ArticleDon’t Let AI Headlines Steer Your Marketing Career the Wrong WayContent...
Headlines seemingly abound about generative AI’s impact on the careers of marketers and media creators. But what’s a marketer to do? Go behind the headlines to find the real story and consider this...
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Market Size: The Two Best Methods for Market Sizing Your Business, Plus...
When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential market size. But “Why?” I hear you ask. Picture this: You’ve put...
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How to Build a Detailed Business Plan That Stands Out [Free...
When you already have a well-established business and need a business plan, it’s usually not difficult because you know everything inside out. But when you’re a startup and need to create your first...
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How to Create a Multilingual Content Strategy That Attracts and Converts More...
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. When I lived in Argentina, I didn’t miss out on seeing any of the movies I...
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How to Create the Perfect Project Timeline [Template + Examples]HubSpot's...
Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines. It's essential for keeping...
View ArticleSnapchat Marketing: An In-Depth Guide For Businesses via @sejournal,...
Unlock the power of Snapchat marketing with our comprehensive guide. Reach and engage with a younger demographic on this misunderstood platform. The post Snapchat Marketing: An In-Depth Guide For...
View ArticleGoogle Ads Tutorial: How to Leverage AI Video Enhancements via @sejournal,...
Learn how Google Ads' AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools. The post Google Ads Tutorial: How to...
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Why shorts can crush your YouTube longform performance, People who say there...
In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement and revenue, the challenges faced by Bolt.com as...
View ArticleHow decision intelligence bridges the gap between clean rooms and...
Tony Ayaz, president and CEO, SCUBA As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among...
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Are These the 7 Key Ingredients for Happiness?Jeff Bullas
I don’t think it’s hard to choose happiness. But you need to start the process. And here is my simple 3 part process: Write down the different elements that make you happy Then expand what they really...
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Is That Email from Meta a Scam?Job Loomer Tips & Tricks
Is that email from Meta legit? If you’re an advertiser or manage a Facebook page, you know all about these scams. They pose as Meta to try and get you to click some dangerous link and take over your...
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Beyond the Rebrand: 10 Eye-Opening Twitter (X) Stats Every Social Media User...
I remember the first time I signed up for Twitter back in the day—back when it was all about sharing quick updates and following celebrities’ every tweet. It felt like a never-ending stream of...
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The Ultimate CAPI Playbook: Unlocking Higher ROAS and Lower CPAs with Super...
Last month, Wordstream came out with its annual Facebook Ads Benchmarks Report. What was notable about the report, besides the shocking news that CPC and CPL were both down year-over-year, was the...
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30 AI Stats for 2024—You Won’t Believe What We Found in the Data!Jeff Bullas
Artificial intelligence (AI) isn’t just the future—it’s the now. From the apps on our phones to the systems powering industries, AI has woven itself into nearly every facet of life. But while its...
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How to create a social media report [free template included]Hootsuite Blog
We’ll say it: if you’re not creating social media reports to track your progress and analyze your performance, you’re wasting your time. Collecting and analyzing data about your top-performing posts,...
View ArticleYour AI UX Intern: Meet AriUX articles by Nielsen Norman Group
Summary: Work with AI tools in UX the way you’d work with an intern: Treat their work as a first pass, double-check their facts, and provide specific instructions. We’ve long recommended working with...
View ArticleThe Proliferation and Problem of the ✨ Sparkles ✨ IconUX...
Summary: The sparkles icon has become increasingly prevalent in user interfaces, particularly in association with AI-driven features, but it suffers from ambiguity and lacks a standardized meaning....
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How to make a social media posting schedule [free template]Hootsuite Blog
Maybe in your personal life, you’re a fly-by-the-seat-of-your-pants, spontaneous and whimsical person. That’s great. We’re thrilled for you. We bet it’s fun for your friends that you’re 40 minutes...
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